Tom Ryan is an experienced communications professional with more than 20 years of practice in integrated marketing, brand development, digital and content marketing, including 10+ years in integrated enrollment marketing for higher education. Tom has a passion for performance driven marketing which he applies to his role at Meteor Learning, where he drives growth for programs aimed at addressing the skills gap and labor shortage in the workforce. Tom’s role involves developing strategies to reach new market segments and grow interest in Meteor Learning’s suite of online, industry-aligned graduate, certificate and bachelor degree completion programs developed for working adults.
Tom conceptualizes strategic integrated marketing approaches to drive demand; crafts traditional, digital and social media campaigns; oversees brand alignment with partner institutions; and formulates messaging for partner programs. Applying a data driven, analytical approach balanced by an eye for creative execution, Tom drives business growth, optimizes campaign traffic, and increases lead generation performance. Tom works as the lead marketing strategist across the full range of clients and programs for Meteor Learning, including Boston College, Bank Street Graduate School of Education, Merrimack College, and Houston Baptist University.
Prior to joining Meteor Learning, Tom held the position of SVP for Belfort Group (formerly Schneider Associates), where he led integrated marketing strategies for higher education, corporate, non-profit, and consumer clients. In his role, Tom applied an integrated marketing methodology for enrollment to client programs at institutions such as MIT Sloan, Northeastern University, Rutgers Business School Executive Education, Lehigh College, Bentley College, University of Chicago, William James College, Wharton Executive Education-Strategic Decisions Group, and Landmark College. Prior to Belfort Group, Tom worked as a Creative Director and Copywriter at two Boston-area advertising agencies.
Tom is an adjunct professor for online programs at Merrimack College’s Girard School of Business, has co-authored articles on launching new products and services for the Harvard Business Review, and also written for University Business on a wide range of enrollment marketing topics. Tom holds a dual bachelor’s degree in English and Psychology from Boston University.